Fractional Finance Direction · ACMA
Real experienceReal adviceReal numbers
Fractional Finance Direction for VC-backed founders on the journey from seed to Series B.
Services
Numbers can be meaningless without the right context
Senior, flexible finance support for seed and Series B companies.
Finding the real drivers
Having worked with and in VC backed businesses for over a decade, I help founders curate the vision, mission and the drivers that support them.
Cash flow & runway you can trust
Scenario plans that focus decision making,. Real cash in, real cash out, real runway — no surprises, no imaginary buffers.
Board & investor reporting that lands
Board packs, KPI dashboards, and investor updates that focus on the numbers that matter — and tell the honest story behind them.
Strategic commercial finance
Pricing, margin, fundraising and M&A support. Commercial judgement from real experience.
About
Why Real Numbers.
I'm Rick Charnley, a Chartered Management Accountant (ACMA) with 18+ years across venture-backed startups and scale-ups — most recently as Finance Director at Red Rover Interactive, which has raised $27m, and where I remain as Fractional FD.
Before that I spent nearly a decade as Investment Director at Northstar Ventures, leading investments across various sectors and stages. I understand what investors want but more importantly, what founders need. There is no point satisfying investors if you don't get value from it.
I partner with early-stage founders to size the opportunity, plan the path to it, and build the reporting rigour that scales from seed to Series A.
Results
Numbers investors believe. Forecasts founders can defend.
Building the numbers, narrative, and data room that get VC-backed founders to the next round.
Former Investment Director at Northstar Ventures — I know exactly what a term sheet is looking for.
Operator experience across scaling tech businesses, from first hire to exit.
Contact
Let's get to your real numbers.
Get in touch and we can have a chat to see if we can work together.
Request a call
I'll reply within one business day.